Category: Market & Advertise Your San Diego Business

Google Adwords- The fast way to Advertise Online

Google Adwords- The fast way to Advertise Online Ever wonder what and why you see all those ads you see to the right of your search screen? Google Adwords was created to get your company out there quick. When someone Google’s your keywords, and your location they will see your ad on the right hand […]

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PPC Tips and Tricks

Just some tips and tricks to make your PPC campaign run smoothly! 1. Focus on your offer- Studies show that the offer is the most important aspect of making the conversion from lead to sale. Make your offer clear, simple and above all else, something to hard to turn down. 2. Know your Audience- If […]

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Benefits of Pay Per Click (PPC) Marketing

Benefits of Pay Per Click (PPC) Marketing What is PPC you ask? PPC advertising is a type of marketing on the internet where the advertisers only pay for the traffic they receive. PPC services are specifically geared towards search engines and advertising network websites, where the business agrees to pay a certain amount each time […]

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Social Networking- SMM

Social Media Marketing (SMM) is the development, networking, and expanding of your business, to both your current and potential clients. SMM is more than status updates and file sharing; it is a place to get to your customers on a more personal level. You are able to speak with them, no matter where they are […]

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Directory Advertising- Examples and Idea’s

Directory Advertising- Examples and Idea’s 1. Insiderpages.com- Much like yelp, they offer your business listing and the ability to allow your customers to rave about your business! 2. Switchboard.com- This is the online version of our good ole fashioned yellow pages 3. Yahoo Directory- This is a great directory considering Yahoo is one of the […]

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Directory Advertising- What is it?

Directory Advertising- What is it? Directory Advertising is advertising that appears in a specific directory. Popular examples of directory advertising are companies that place ads in the Yellow Pages directory; however, there are companies that provide industry specific online directories. For instance, if you run a Web Design company, you would seek out Web Design […]

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Content on your San Diego Web Design (Part 2)

In the last segment we focused on some of the content techniques important to your ranking. In this segment we’re going to address the importance of value, consistency, and relevance. Relevancy: What is it? Think for a moment about what kind of information you’re looking to get when you do a search on the internet. […]

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Content on your San Diego Web Design (Part 1)

So now that we have the basics down for making sure the website can be read and looks good to Google from a technical aspect, let’s turn to the ever important topic of CONTENT. As a San Diego business owner interested in getting better rankings (or as any business owner for that matter) you may […]

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Optimizing your Webpages (Part 2) – Yes, it’s IMPORTANT!

In our last segment we talked about a few pieces of “On-Page” optimization. In this segment we’ll add remaining basic pieces that will get you on your way: 6. Where you place your keywords on your page: Your content is an important piece of your website and your keywords need to appear in it. Your […]

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Optimizing your Webpages (Part 1) – Yes, it’s IMPORTANT!

So you want to be #1 on Google for a particular search term? Did you optimize your webpages? If not, forget about it because you’ll really never get there. Most business owners don’t know what needs to be done to optimize a website for SEO. Today, I’ll show you what’s required. We’re going to take […]

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