How to Use FOMO to Increase Conversions on Your WordPress Website
FOMO widgets can be added to a WordPress website to increase conversions. But what exactly are they and how can you add them to your website.
FOMO simply means Fear of Missing Out. It is a marketing technique that relies on psychological principles to create anticipation for both products and services. Website owners take advantage of this human behavior to create excitement and subsequently improve conversions.
FOMO is not new. It has been on the market for years. It is a great tool if you have an online store. You then use the FOMO widgets to create anticipation for upcoming sales, limited offers, products and also to add social proof to a landing page. The widget can also be used to build an email list, boost downloads, run affiliate marketing campaigns and so much more. Let’s take a look at the steps of adding FOMO to your WordPress website.
Adding FOMO with social proof using the Proven plugin
A great way of getting started with the FOMO widget is to add social proof to your site. Social proof will help build trust in users in both new and existing products. You need to use the Proven plugin for this. This social proof plugin will integrate with MailChimp email lists or your ecommerce platform. It will then display recent sign ups and purchases. Once you activate the plugin, go to Proven >> Settings page and enter the license key. You then need to head to Proven >> Add New page and create the social proof notification.
Enter the title of the notification campaign and activate the configuration. It is possible to keep the new page inactive until you are ready to activate it. Next you will be taken to the content section where you pick the source of notification. Proven integrates well with MailChimp, Easy Digital Downloads and WooCommerce. After integrating with any of these, social notifications will be displayed automatically. It is possible also to add a source manually. This is a great option when using a shopping cart. On the ‘Appearance’ section, you need to pick your preferred shape, colors and position of the notification banner. Once you are done, click on ‘Publish’. You can now check how your FOMO social proof notification looks.
There are many more methods you can use to add FOMO widgets on your website. You can even add the FOMO countdown timers using OptinMonster. You will also be able to track conversions using Google Analytics.