How You Can Do Lead Generation Like a Pro in WordPress
Do you want to learn how to do lead generation in WordPress? This post is for you. Regardless of the CMS you are using, lead generation has to be a top priority for your business. After all, the purpose of your website is to convert visitors into subscribers or paying customers. In this post, we shall be looking at the simple things you can do to generate more leads using your WordPress website.
Starting point
The first thing you will need is a self-hosted WordPress.org website. Thereafter, you need to sign up with a good email marketing service provider. Some of the best providers you can consider are AWeber and Constant Contact. You also need OptinMonster which is great lead generation software.
Lead generation using comments
Comments offer a great way to build user engagement. The problem is that the default WordPress comments system is not as efficient. The first option you should consider to capture leads is by adding the comment redirect. This means after submitting a comment, visitors should be redirected to a different page. The page could be special offer page or simply a thank you page. To redirect users, you must first install the Yoast Comment Hacks plugin and activate it. Go to Settings>>Comment Hacks page then click on the ‘Comment Redirect’ tab. Choose the page you want visitors to be redirected to.
It is also possible to add comment subscription options in WordPress. This enables visitors to be notified about new comments. To do this, you need to install and activate the Subscribe to Comments Reloaded plugin. Remember to configure the plugin accordingly although the default settings will be sufficient.
Lead generation using contact form
The contact forms offer a great option for lead generation in WordPress. Most of the available contact form plugins for WordPress are rather too complicated or don’t integrate with email service providers. That is why you should consider using WPForms. You can create great contact forms and integrate them seamlessly with email service providers.
Start by installing the WPForms Lite. This is a free WordPress plugin. You will be able to create any contact form that you want with the drag & drop feature.
Another method you can use to generate leads using the contact forms is to redirect users immediately after submitting their forms. You can do this by clicking on the settings tab then going to the click on confirmation. You can choose 3 types of confirmations: show message, redirect users to a page or to another URL. You can create different pages with varying special offers.
There are many more methods you can use when it comes to lead generation in WordPress. Other options you can consider include adding newsletter signup options to your forms, lead generation using dynamic opt-in forms, lead generation using popups, and so much more. Select the option that works best for you.