If you’re a small business you probably find yourself asking the following questions:

• How should I promote my business?
• What do I do to get my products or services in front of consumers?
• How do I know what’s effective?

The internet is a valuable marketing tool for your business. If you are a large business looking to market to a large demographic, or a small business remaining local, the opportunities are just a few clicks away. You already understand you have to establish some sort of online presence, but the next step is getting it out there. The internet must be used as your marketing tool, and if you do not market to your clients, someone else will. Throughout our “Online Marketing Series” we will discuss topics such as Pay Per Click (PPC) management, Website Advertising, Directory Advertising, Social Networking, Email Marketing, and other online marketing options available to your business. We’ll be reaching within each topic to discuss the features of each and the benefits and importance of why you need to use these tools.

We hope you enjoy our informational series and, as always, are available to you for assistance.

Segment One: Email Marketing

Segment Two:    Online Advertising

Segment Three:  Pay Per Click (PPC) Advertising

Segment Four:   Directory Advertising

Segment Five:    Social Networking

Segment Six:     Other Online Marketing Options