How to Grow Your WooCommerce Store
WooCommerce is the most popular ecommerce platform for creating an online store on WordPress. It is cost effective, flexible and easy to manage even for the beginners. However, once you setup your online store you will have to promote it else it will not yield the results you need. There are several resources you can use to grow a WooCommerce store.
Email list
Not every visitor to your WooCommerce store will make a purchase. Losing these visitors is the same as losing money. To make sure you don’t lose them permanently you should consider building an email list. Email will give you a chance to stay in touch with the visitors who leave without buying. Your email list will give you direct line of communication with the customers. There are several resources you can use on how to start an email newsletter for an online store. The best thing is that with WooCommerce you will be able to integrate most email marketing services in the platform such as Drip, SendinBlue, Constant Contact and many more.
Generate more leads
Anyone that subscribes to your email list is definitely a potential customer. This is why you should offer more options for visitors to join your email list. This is what is known as lead generation. Don’t just add a basic email signup form. Use as many options as you can to generate more leads. OptinMonster is a great tool for converting abandoning website visitors into your email subscribers.
Track your users
You need marketing data in order to make the most informed decisions in your WooCommerce store. The data you need includes where most of your visitors are coming to your store from, the products that are most popular and so on. This information will enable you to make data driven decisions that lead to effective marketing strategies. On WordPress the best tool you can use for this purpose is the MonsterInsights. This tool has enhanced tracking features that will help get great data easily.
Learn WooCommerce SEO
Search engine optimization is paramount in online marketing. While WooCommerce is SEO friendly, you still need to invest a little more in SEO. You content has to be SEO optimized. Doing so will boost your search engine ranking and bring in more traffic.
There is a lot more you can do to grow your WooCommerce store. The aforementioned points will, however, help you get started in the right direction. Keep an eye out on what your competition is doing to and embrace the best strategies.