Directory Advertising- What is it?
Directory Advertising is advertising that appears in a specific directory. Popular examples of directory advertising are companies that place ads in the Yellow Pages directory; however, there are companies that provide industry specific online directories. For instance, if you run a Web Design company, you would seek out Web Design online service directories. Within these directories you would be placed in your appropriate category, so when the directory is utilized by consumers they will find you as their target.
Advertising in directories is an affordable and effective marketing tool for all small businesses. This type of online advertising offers a targeted way of spreading the word about your business to a large numbers of consumers. Not everyone uses Google as the first place to look online. Some people, when searching for a service provider or product supplier will go directly to a trusted directory to find a industry specific directory. If you’re not there, they won’t find you. Advertisers brand themselves, causing many people to go directly to their website, if you are there, you will be found.