How to Grow Your Business Website Cost Effectively
Do you wish to grow your business website cost effectively? If your business is just starting, you cannot afford to waste money. You want to implement strategies that work and with minimal risk. In this article we shall be taking a look at the practical tips you can use to grow your website on a tight budget. The objective is to help you compete with the big companies without investing a fortune.
Select the right website platform
The worst mistake you can make when building a business website is selecting the wrong platform. The wrong platform will cost you more and end up limiting the growth of your business. WordPress.org is the most recommended platform out there. It powers more than 33% of all the live websites. You also need to pick a hosting company that supports WordPress. Once you have extra money to spend, you can go with managed WordPress hosting providers like SiteGround or WP Engine.
Create a functional website with a simple design
You don’t have to create a complex website the first time round. You can start with a simple functional website. Don’t be afraid of using the free or the premium ready-made WordPress themes. They cost far less than working with a professional web designer. To bring the costs down when creating your first website, you can start with the basic package offered by a web designer. You can then scale things up as your business grows.
Make it easy for visitors to contact you
For your website to bring in more sales, you must make it easy for users to contact you. You need a contact form on the website and provide several options for visitors to contact you. WordPress does not come with a contact form by default. You can use a plugin for this. The WPForms Lite is one of the best contact form plugin. Once your business has grown, you can go for the WPForms Pro to build advanced forms such as polls, surveys and payment forms.
Get more organic traffic
Search engine optimization is not something you can ignore in this day and age. Google and other search engines are the main sources of traffic for most websites. A lot needs to be done to optimize your website. The best news is that most of the efforts in SEO will not cost you anything unless you are hiring a professional SEO company.
The above are the vital things you need to do when you want to grow your business website cost effectively. Other things worth mentioning include making data-based decisions using Google Analytics, having a sound content marketing strategy, leveraging on social media to drive traffic, participating actively on online communities, using social proof to win customers, and improving the performance and speed of your website. There is a lot more to be done. You just need to do your research.