How to Install Google Analytics in WordPress Using MonsterInsights

How to Install Google Analytics in WordPress Using MonsterInsights

Do you want to install Google Analytics in WordPress? If yes this post is for you. We will discuss the steps you need to take to install Google Analytics using MonsterInsights.

Why install Google Analytics

After setting up a blog your top priority is to get more traffic and subscribers. Google Analytics is the tool that helps you make data-driven decisions by helping you understand the stats that matter such as:

  • Who visits your website?
  • What do they do when they get on your website?
  • How do people find your website?
  • How do people interact with your content?

This information is very important and thus the reason you should install Google Analytics in WordPress as soon as you finish creating your website. However, to get started there are a number of things you will need to do.

Signup with Google Analytics

Google Analytics is available for free. You just need a Gmail or Google account to sign up. Visit GoogleAnalytics.google.com to sign up. If you have a Gmail account all you need to do here is sign in. You then need to click sign up on the next screen. Don’t forget to select website on the next screen then fill the required fields. Once you are done click ‘Get Tracking ID’ button. After agreeing to the terms and service you will get your Google Analytics tracking code. Copy the code because you will need it later. 

Install Google Analytics

Now that you have signed up for Google Analytics the next step is to install it. In this post we will be installing using MonsterInsights. This is the most popular Google Analytics plugin for WordPress. You can use the free version for this. The paid version is ideal if you have more advanced features you need such as Ads tracking, Ecommerce tracking and Author tracking. The first step here is to install and activate the MonsterInsights plugin. The plugin will now add a new menu labeled ‘Insights’ to the admin menu. Click on it to bring the setup wizard.

The setup wizard will first ask that you choose a category for your website. The next step you need to click ‘Connect MonsterInsights’ button. A popup will show to take you to the Google accounts where you need to sign in or select a Google account. You then need to allow MonsterInsights to access your Google Analytics account. In the next stage you need to select the profile that you want to track. Select your website and click ‘Complete Connection’.

MonsterInsights will install Google Analytics on your WordPress website after which you will be required to select recommended settings. Save changes. You can skip the paid add-ons and save changes. You will now be asked to install WPForms plugin which is the best WordPress contact form plugin. You can skip this too. You are done.

The best thing about MonsterInsights is that it allows you to view your Google Analytics reports inside your WordPress dashboard. You just need to visit Insights&raqo;Reorts page to get a quick overview.

Install Google Analytics in WordPress