Marketing Data You Must Track on a WordPress Website
Tracking your marketing data will help you understand how people are finding your website and using it. You no longer have to rely on guesswork to make marketing changes. The best news is that it is very easy to track the majority of the data on a WordPress website. In this post, we will be looking at the vital data you need to track on your website.
Install Google Analytics
This is a popular website analytics tool among bloggers, businesses and marketers. It provides a huge load of vital data. When installed on a WordPress website, you will be able to get data on the following:
- Number of visitors and the page views on your site
- How visitors found your website
- Who visited your website (location, browser used, screen size, operating system and more)
- How the visitors interacted with your website
- Much more
The Google Analytics is a must-have tool. You should start using it as soon as you launch your website. There are many tutorials online on how to install the Google Analytics on a WordPress website. Once you install this software, you can track the following.
Outbound links
An outbound link is a link that takes a visitor away from your site. If you use affiliate marketing, the outbound links are also referred to as affiliate links. Tracking these links will help understand the amount of traffic you are sending out. This data can be used to build much stronger partnerships with the sites you send traffic to. MonsterInsights is a Google Analytics plugin on WordPress for tracking the affiliate links.
Enhanced ecommerce
For the online stores, enabling the enhanced eCommerce tracking in the Google Analytics will come in handy. This will help track shopping behaviors, product lists performance, sales performance and the checkout behavior.
User engagement data
This data will help understand what users are doing on your website. It can help identify a pattern which helps identify the most engaged users. Visitors who spend the most time on your website are more likely to make a purchase. Google Analytics can help track user engagement.
The more you learn about the behavior of your target audience the easier it will be for you to create a tailored marketing strategy. In addition to Google Analytics, there is many more software you can use for this. WordPress offers remarkable plugins that will help collect all the marketing data that you want.