Proven Tips for Increasing Traffic to Your Blog
Once your WordPress blog is up, the next step is to drive traffic to it. Needless to say, bringing traffic to a blog or website is never an easy task. You will be competing with other websites/blogs that have an established audience. The good news, however, is that you can still succeed. Here are the best tips you can use to increase traffic to your blog.
Have an audience profile
Prior to creating content for your blog, the first thing you need to do is to understand your target audience. What are they really looking for? You can build your audience framework simply by answering these questions:
- Who are your audiences?
- What issues are they facing and how can you solve them?
- What kind of content do they want?
- How would they ideally search for answers?
Answering these questions will give you a clear picture of your audiences. You can also consider the age, occupation, education level and expertise level of your audience to further narrow down. The audience profile will be the buyer personas. Increasing traffic to your blog requires that you create content that is tailored to a specific audience.
Have a keyword research plan
Keyword research is done by both SEO experts and content creators. The goal is to identify specific keywords and sentences that the target audience will type into Google when searching for what you are offering. There are many tools you can use for keyword research. Identify both short and long-tail keywords.
Have an editorial calendar
You have tons of ideas to cover in your blog. The truth is that you cannot add all the ideas at once. Having an editorial calendar will keep you from being overwhelmed. It also ensures that you have fresh content regularly; something that is needed to keep visitors coming back.
Create useful content
In addition to creating content that is grammatically correct, you need to make sure that your content is of high quality and useful. Both Internet users and search engines look for good quality content. You also need to add several pillar articles. These are long articles based promising keywords. They are comprehensive in that they cover a topic exhaustively. A pillar article can be a tutorial, how-to guide, opinion piece, listicle, comparison article or just any article. Pick a topic you are knowledgeable in.
Apply SEO basics
You want your blog to be listed on search engine results. This is the only way you will increase organic traffic. For this to happen, you need to familiarize yourself with SEO basics and apply them to your website.
Create great headlines
Headlines grab the attention of visitors. As a matter of fact, the key to increasing traffic to your blog is creating great headlines. A catchy headline will stand out and get more clicks.
Make internal linking a routine
Inbound links are great for SEO. Internal links are also very important. Interlink your articles. Doing so will not just help with SEO but also drive traffic to your older posts.
There are many more techniques you can use to increase traffic to a WordPress blog. You just need to keep your ear to the ground. Always find out what other bloggers are doing to boost traffic.