Social Networking- SMM
Social Media Marketing (SMM) is the development, networking, and expanding of your business, to both your current and potential clients. SMM is more than status updates and file sharing; it is a place to get to your customers on a more personal level. You are able to speak with them, no matter where they are located, not only to perform client relations, but to promote your business. Currently there are more than 22 million people using social media, and each one of those is a potential client for you!
What is Social Media Marketing?
The term Social Media refers to the use of web-based technologies to turn communication into a collaborative dialogue. Social media includes: Social blogs, micro blogs, social bookmarking, forums, weblogs, photographs, video, and podcasts.
Benefits of Social Media Marketing?
Many companies have started to use social networking. Most have set up groups on Facebook. Best practices include:
Focus your site on a particular goal or conversation, rather than a general mandate
Use it as a demonstration of the firm’s commitment to customer feedback.
Spell out etiquette. Remind employees that you’re still in a corporate environment. Develop guidelines for employees, such as keeping profile pictures professional and updates focused on work.
Why use Social Media Marketing?
Social networking now accounts for more than 20% of all time spent online in the United States. Additionally with how big social media is today, consumers are more likely to make purchasing decisions based on what they read and see in their social networks. This is why a carefully designed social media strategy has become an integral part of any comprehensive and focused marketing approach.
What venues are available for Social Media Marketing?
The most typical venues available are:
Search Engines (ie. Google, Yahoo, Bing, and more)
Social Networks (Facebook, LinkedIn, Twitter, MySpace and more)
Do need someone to manage my Social Media Marketing?
The answer to this lies within you. What is your time worth? Like anything else on the web, having to learn something new can be time consuming. If you have plenty of time on your hands, and don’t mind spending extra money to figure out the ropes, then you can do it yourself. If you’re like most busy professionals and you’re wearing 10 hats and need results then rely on the experience of a web services provider to get it done for you. Companies like San Diego Web Design offer the service setup for under $300 and a small monthly management fee to review and optimize results.