Tips to Help Pick the Best Domain Name
Your domain name is crucial to the success of your website. The wrong domain name will make it a hassle which will in turn impact your online success. Remember that the domain name you use will affect your brand’s visibility as well as search engine rankings. This is why you need to pick the best domain name the first time round. This article takes a look at the tips you should use when searching for the best domain name for your new website.
Stick with .com
There are so many domain name extensions available today. They include unconventional extensions like .cc, .pizza, .photography and .blog. When the domain name you need has already been taken in .com, it can be easy to consider using other extensions. The problem here is that most people are used to .com. The .com is also the most memorable extension available. To avoid losing traffic to your competition or visitors landing on blank pages, you should stick with .com.
Use keywords
When it comes to the choice of the best domain names, the keywords play a very fundamental role. When you use a keyword in your domain name, you will be telling the search engines what your website is all about. The use of keywords can hence boost your search engine rankings. Considering most of the best keywords have been taken, you will have to be more creative and consider combining keywords with other words in order to come up with a unique domain name.
Keep it short
The best domain name is one that is easy to remember and type. For this to happen, you must make sure that the domain name you use is short. It is highly recommended to keep the length of the domain name to a maximum of 15 characters. You need also to note that when you have a long domain, users will be more prone to entering typos. This can cost you valuable business.
Make it easy to pronounce and spell
Typos will keep visitors from ever finding your website. That is why the domain name you pick should not just be unique and brand-able but must also be easy to pronounce and spell. You must avoid the use of hyphens, double letters and other characters that require a user to hold two keyboard keys at once to type them.
Leave room for expansion
Last but not least, you need to select a domain name that is related to your niche. This will give visitors a rough idea on what your website is about.
The domain name you end up selecting needs to be the perfect one. This is because changing the domain name later on will lead to problems which include lost traffic and lost search engine rankings.