How to Grow an Online Business with a Limited BudgetHow to Grow an Online Business with a Limited Budget
WordPress is a content management system (CMS) that allows you to build a professional website even with no prior web development experience. Minimal coding is involved thanks to the availability of thousands of themes and plugins. As you create you website, you want your online business to succeed. Here are some important things you should do to succeed online.
Pick the right platform
The biggest mistake people make is selecting the wrong platform to build their website. The wrong platform will cost you more and limit the potential of your business to grow. WordPress is the most recommended platform. It powers a whopping 31% of websites; both small and large business websites. To setup, you need a domain name, hosting service and install WordPress.org.
Pick a function website with a simple design
The last thing you want to deal with is a high bounce rate. That is why you need to use a simple web design. Visitors should not have any trouble navigating your website. Your website should also load fast and be professionally designed. Select a professional WordPress theme and don’t be afraid of installing paid themes and plugins for that polished look.
Make contact you easy
To bring in more customers, you need to give them an easy way to contact you. Your website should have a contact page and your contact information on every page. WordPress will give you a contact form by default. You can also install a contact form plugin. The WPForms Lite is the best plugin for your contact form.
Start building an emailing list immediately
Most of the people who visit your site will never come back. This is why you need to build an emailing list from the first day. To build an emailing list, you can use email marketing services like Constant Contact and WPBeginner. When you have the emails of your visitors, you can reach out to them later on with amazing offers that draws them back to your website.
Get organic traffic from search engines
Search engines are the main sources of traffic for most websites. Spend some time learning about search engine optimization (SEO) and start leveraging on SEO. There are several guides you can use to learn more about SEO.
Only make data driven decisions
Don’t guess, use data. You can gather data using Google Analytics. On WordPress, you can install MonsterInsights plugin. It is the best Google Analytics plugin you will ever find.
There are many more things you can do to boost your online business. Some worth mentioning include leveraging on social media to drive traffic, be active in online communities, convert abandoning website visitors into customers, start an affiliate partner program, use Pay-per-Click advertising, use social proof to win the trust of customers, and improve the speed and performance of your website constantly.