Best Ways to Grow Your Email List Faster
Do you want to grow your email list faster? While installing a sidebar opt-in on your website may help get more subscribers, the results are quite slow. For a faster growth, it is imperative that you communicate the value of subscribing to your email list clearly and also offer several opportunities for visitors to join your email newsletter. Here are some of the best methods you can use to grow your email list much faster.
Use multiple sign up forms
The first thing you should consider doing is using multiple signup forms. The more signup options you offer the higher the chances of getting more people to subscribe. You should combine sidebar signup with sticky floating bar or the lightbox popup. Such campaigns make your signup forms much more noticeable. It is also possible to setup action based triggers using OptinMonster’s Display Rules. A display rule can be display the floating footer bar opt-in when users start scrolling past the sidebar opt-in or the lightbox popup only when visitors try to leave the website. This will help grow your email list faster.
This is an advanced technology that was built by OptinMonster. It tracks the mouse behavior of a user and displays targeted email signup forms at the exact moment visitors are about to leave. It is more of an on-site retargeting. The technology can be used together with full screen welcome gates, lightbox popups and other opt-in types to increase subscriptions.
Offer Content Upgrades
This is a technique in which you offer to give visitors exclusive bonus content when they sign up to the email list. For example, if you have a podcast, visitors can get notes plus transcription as content upgrades after they sign up to your email list. For a blogger, you can offer PDF downloadable versions of your long form blogs as the upgrade. According to the psychology principle called Zeigarnik Effect, people are more likely to complete a task if they initiate the task themselves. That is what you get by offering content upgrades.
Run contests and giveaways
Viral giveaways and contests help increase subscriptions significantly. Users join the contest by providing you with their email address or through social sharing. One of the best WordPress plugins you can use to run contests and giveaways is the RafflePress. The plugin comes with a simple drag and drop builder with lots of social actions to make the campaign successful.
There are many more methods you can use. Additional ones worth mentioning are offering discounts and deals when people signup, use the contact form to grow the email list, and adding signup call to action on Facebook page. Look at what other people are doing and use the options that work for you.