How to Do Keyword Research for Your WordPress Website

How to Do Keyword Research for Your WordPress Website

If you don’t know how to do a keyword research for your WordPress website or blog, this article will come in handy. In this post we shall be looking at the two best tools you can use to perform a keyword research.

What is keyword research?

Keyword research is a technique used by content creators and SEO experts to discover the words that users enter into search engines to find products, content and services in the industry. Using these words in your website will help you get more search traffic. The proper use of keyword research will help achieve the following:

  • Find the popular keywords that your users are looking for
  • Find content ideas that will help improve your rank and have a decent search volume
  • Know what your competitors are doing and use that knowledge to beat them in their game
  • Get more traffic from search engines and grow your audience

With that in mind, let’s take a look at some of the things you need to do when performing a keyword research for your WordPress website. Here are the top keyword research tools you can use.


This is one of the best tools you can use in keyword research. It offers a complete SEO suite with tools needed to perform paid advertising research, organic research, keyword research as well as in-depth competition analysis. You just need to visit the SEMRush website and enter your preferred keyword or URL in the search tool. The tool will give you an overview of keywords you entered together with their search volume, CPC for the paid advertising and the number of search results.

Further down you will see an overview of keyword matches and the related keywords. Clicking on view full report will help see the complete list. You can even export the list to a CSV file. The ‘Keyword Magic Tool’ will give you access to broader keyword research on the related terms.

This tool will give you virtually all the information you need to determine if your selected keyword is ideal or not. There are more things you will be able to do on SEMRush than what is covered here.


This is another powerful keyword research tool you can use. It will help you know why your competitors are outranking you in search engine results and what you can do to outrank them. Ahrefs crawls over 6 billion pages a day and have more than 12 trillion links in their index from over 200 million domain names. This is a lot of data that the platform uses to help you optimize your website.

To get started you just need to enter the domain name in the search field and the platform will pull loads of information and present it in a format that is easy to understand. You will see the number of backlinks the domain name has, referring domains, content review and organic keywords. The ‘Organic Keywords’ report will help view the list of keywords that a domain name has together with search rank, search volume and URL.

The two tools will be enough to help you complete keyword research for your WordPress website. Another noteworthy tool you can use is the AnswerThePublic.

Keyword research for your WordPress website