Optimizing your Webpages (Part 2) – Yes, it’s IMPORTANT!
In our last segment we talked about a few pieces of “On-Page” optimization. In this segment we’ll add remaining basic pieces that will get you on your way:
6. Where you place your keywords on your page: Your content is an important piece of your website and your keywords need to appear in it. Your keywords should be featured as close to the beginning of your page’s content (within the first 50-100 words, but best if even before that). Make sure you use them within that stretch of page content. For instance, if your website is about san diego web design you would want to mention that term within the first 50-100 words.
7. Put “internal links” in your webpage: Google looks at internal links (ie you have a link from your home page with good anchor text to another page that exists within your own website) and gives you credit for one per page. In other words, don’t stack up links but choose 10 pages of your website that are important and link to them in the content of your own website. Look at what was done in #6 above with the term san diego web design. See how that works?
8. Site Speed: Make sure your website returns data quickly. This is a factor in your website ranking. If your site responds slowly to queries (ie. you click on a link to open your webpage and it takes a long time to load) you will be penalized for it. Your hosting company should not be a limiting factor (here’s a good host: Hosting) and neither should your website.
These basics will get you well on your way to “On Page” SEO so you can see some results.